Glossary of Important SEO Terms
Website or webpage - A resource of information that is suitable for the World Wide Web and can be accessed through a web browser. This is also called the domain of the site. Example (http://www.invertedgravity.com)
Search Engine - Designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. The big 3 are Google, Yahoo, MSN.
Search Engine Results page - SERPs -After you type in your keyword, these are the results that come up. Most search engines will display 3 sponsored sites on the top, then 10 organic listing and the bar on the right are PPC Links
Keywords - A reference to the content and/or the type of Meta tag- Included in a given web pages code to aid in the pages indexing. When searching, you type in a word or phrase, and if a site has that phrase in its content the site will show up in the search results, based on how relevant it is in relation to what you typed in.
Meta tag - This is the search engine optimization code your site uses to show the search engines a snippet of what the content of your site is. They make it easier for the search engines to know what your site is about.
SEO - Search Engine Optimization- is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" ) search results for targeted keywords.
Organic or natural - There are two types of search engine results sponsored and organic. Sponsored are paid for by PPC and organic are free. The free results are obtained by hard work doing optimization, link building, and online marketing.
Sponsored - Results are paid for. Companies bid on keywords, like an auction, to obtain the best possible spot on the results page.
PPC- Pay per Click - These are the sponsored links, you pay one of the search engines a bid every time someone clicks on your ad.
Link - Some people call them an URL.
URL- Uniform Resource Locator- it is your link to your site. Like our is http://www.invertedgravity.com
Site map - A page that lists all the links and other pages on the site. They add extra links to the site and they help the search engines find all the pages of your site, so they dont miss any when they are looking around.
Social Networking - Focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact. Some of the most popular are Myspace, Facebook.
Social Bookmarking- users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. In essence, every time you find a page or article you like you can bookmark it and share it with your friends, or make it public and share it with the world.
Article-A printed story or news report written on a topic. It can be posted on an article syndication site or just saved as searchable content.
Directory - Sites similar to those old telephone directories. They have a list of products or industries, and you would submit the site in the specific directory that you want to be listed in and it will place an ad or listing for people to see and share. It also creates a link to your site to increase your PR or site popularity.
PR- Page Rank - Every link coming into your site is considered a vote, the more votes you have, the more popular your site is. PR is the rank that search engines give your site based on popularity, on a 1-10 scale.
Alexa Rank - is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on web traffic to other websites. It also gives Internet users guidance on where to go next, based on the traffic patterns of its user community. Alexa also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. It not only ranks popularity of the site, but gives an idea of the site quality.
