Keyword Research
Extensive research into choosing your target keyword list is essential to every search engine marketing campaign.
Taking the time to uncover how your target market uses language when they search for products or services like yours will have a tremendous impact on the bottom–line results you will receive from your online marketing campaign.
Keyword research is the single most important task as you begin any or all of the following: a new web project with SEO in mind; organic search engine optimization for existing pages; or paid search/pay-per-click marketing campaigns.
We utilize professional Keyword research tools along with our search engine optimization experts that have years of training in copywriting and keyword research.
There are many steps to our keyword research.
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Discovery - The keyword research process really begins during the discovery phase of your SEO or Pay per Click campaign when we gather information and data to ensure we understand your company, your website, the products and services you offer, and your target audience.
Raw Keyword Research - with the insight gained from the discovery phase we are able to identify with and the people who will want to see your site and be interested in your products and services. Knowing what differentiates you from your competition, we begin generating our list of related terms and phrases. We also include the words and phrases your company uses internally, with special attention for the keywords you feel you should target and ignoring the ones avoid. This stage is meant to be an all-inclusive brainstorm that can then be narrowed down to determine the best choices based on the search marketing campaign plans and objectives you would like to accomplish.
Full Keyword Research - Taking the raw list of keyword terms and phrases, we sort and rank them based on our extensive experience in the industry along with a proprietary process that allows us to weed out the terms that can be eliminated without further research. We then take the shorter list and perform our extensive keyword research for each of those identified words and phrases, taking data such as the projected search volume, search history trends, content relevancy, and more into account as we compile the necessary information to present you with our final keyword selection recommendations.
Keyword Recommendations - Upon the completion of our keyword research process, we are able to present you with a list of recommended words and phrases (as well as our rationale for each) to target in your search marketing campaign.
We can then use these words as a launching off point in all of your marketing efforts. Your pay per click campaign, SEO Optimization, and Content Generation
It all starts with the keywords, and knowing what your customers are looking for.
OUr Special Keyword Research method is included in all of our service packages. Click here for more details and Pricing
E-mail: info@invertedgravity.com
